Doug Katona, Director of Training & Education

As co-founder and Director of Training and Education for Train.168, Doug Katona is an internationally recognized strength and conditioning coach, educator, author and entrepreneur. He has worked with NFL athletes as well as elite amateurs and Olympic hopefuls. He continues to train some of the top fitness athletes in the world as well as LEO/fire/SWAT/military and high school blue-chippers. His athletes have gone on to break national records in Olympic lifting, swimming and running. Doug has served as NFL training consultant to sports agencies including Leigh Steinberg Sports and Entertainment.

Doug has been featured on numerous pod casts, in magazine articles and interviews. He has certified and educated athletes and coaches in Germany, China, Dominican Republic, Japan, Portugal, Africa, Mexico, the UK and Canada. He has also been seen on FitTV and ABC news. He created CrossFusion, the leading high intensity-training format for Equinox.

Doug graduated from USC where he was named student of the year in the sports information department and earned a masters degree from Concordia University specializing in coaching and athletic administration. He continues to coach and program for athletes all over the world as well as serves as consultant to many gyms and athletic training centers.

He holds numerous certifications and coaching licenses including USA Track and Field, United States Weightlifting Association and the National Strength and Conditioning Association. He is a specialist in weightlifting, biomechanics, running technique, tactical training, programming and performance nutrition. He oversees a team of 10 coaches and develops yearly training programs for athletes, gyms and NFL players.

Doug is also a successful athlete. He is a two-time California State Time Trial champion (cycling), a competitive fitness athlete, duathlete, runner and Olympic lifter. He was drafted by the Cincinnati Reds organization and played baseball in Taiwan. He was also selected to carry the Olympic Torch in 1996.

When he is not training or coaching, he usually does another workout, looks for good waves, and finds an athletic competition or searches for the best places to eat.


Nuria Maeshiro

Nuria Maeshiro is a bilingual specialist in the development and operations of fitness facilities with a business degree obtained in one of the most prestigious universities in Mexico City and certificate from UCLA in Marketing and New Media. Her experience in developing successful models for profitable club operations has been utilized in several countries. During the 1990s she was responsible for introducing group exercise modalities into the Mexican market and structuring certification for hundreds of instructors throughout the country. Nuria has successfully distributed quality fitness equipment for a number of leading brands in the fitness industry growing their respective market share. Nuria has a clear understanding and vision as to the varying business dynamics from budget clubs, mid-tier through to premium operations.

Nuria’s skills lie in creating growth through innovative introduction of products and programs into markets where a need has been identified; domestically in the US but also globally with an emphasis in emerging markets. She is experienced in the formulation of complete business plans including conceptual, positioning, financial analysis, marketing strategy and profitability management and enjoys the challenge of international business with all its cultural implications having successfully developed and established business relationships in many international markets in Europe, Asia, the Middle East and Latin America.


Jim Teatum

Is the former President of the Nautilus Commercial Division and Senior Market Development Director for Reebok International. He has previously designed wellness programming for various governments around the world focusing on general wellness issues as well as specific training protocols for seniors corporations and youth.

Jim was at one time the personal fitness advisor to King Hussein of Jordan as well as other heads of state. During Jim’s tenure at Nautilus the company was voted the No. 1 & No. 2 hottest growth company in the USA with a market cap of under 1 billion dollars in 2001 & 2002 respectively.

Jim Teatum has been responsible for the planning and equipping of over 650 fitness centers spanning some 60 markets.

He has been responsible for implementing marketing programs to assist clubs in generating revenue streams. An active speaker and educator Jim has addressed major conferences in Moscow, Sydney, London, Beijing and Tokyo.